Adding an element of fun and interaction to a book launch party with custom party swag

We were asked to elevate a launch event for a new book “Rebalance to Thrive” offering working mothers a roadmap to finding balance in an ever-changing world. A touchstone for the book is an exercise called “the wheel” designed to help women gain perspective and re-calibrate towards a more fulfilled future.

To create a meaningful connection to the book, we created custom wheel scratch pads encouraging participants to draw, and redraw their own wheel. We completed the swag bag with a pen printed with the book’s promotional website and a round coaster-style “bookmark” designed to reinforce the wheel branding. A strong call to action was strategically incorporated on the backside of the bookmark with ways to spread the word. Our goal was to add an element of fun and interaction to the celebration and to make sure every guest went home with a book under their arm and a memorable time.